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Seems like 2008 left lots of people crying. So what does that mean for 2009? Once in a while, even Chicken Littles is right. The sky did fall in but that doesn't make Chickemn Little a great strategist. Everyonr is right sometimes. Use Chicken Little as your 2009 model atyour peril. Bambi time is over. Capitalism has been describecdas "creative destruction." We saw lots of destruction last It's time to focus on the creativew part. How do you do that in this environment First, change how you think. For 2009, you'lol need a battle plan, not just a businesas plan.
There's not one battle plan that works for but here are some universal principles for formulating your persona lbattle plan: 1. DON'T FIGHT THE LAST WAR We don'y know the future, but we know this year will be differenft thanlast year, even if some 2008 problems persisft during 2009. Don't expect that dusting off your 2008 plan will brint successin 2009. Sun Tzu, in "The Art of advises: "What enables … the good general to strike and conquer, and achieved things beyond the reach ofordinargy men, is foreknowledge.
" Resources are scarce these days but spendf some time and a littlse money getting information about changes in your marker and analyze how they affecy your company. 2. MIGRATION - THE HEAD IS MOVINv If you've ever been to the you know that dry weather causesz millions of animals to movevast distances. Business is like too. When everyone is fat, dumb and happu in their establishedmarket niches, they tend to stay Big changes occur more out of desperation than In times like this, the business herd starts moving. You'rre in trouble if it's heading in your Maybe your market nich e has fared better than average in the generaleconomic downturn.
That'xs great, but don't congratulate yourseldf yet. If you have a good you'll be facing new competitors soon. Why? Maybe your niche was too smalol when other companies had lotsof business. Maybew they were focused on products or customers withhigher margins. If theirf other opportunities dried up, your littles niche is probably looking pretty good tothem now. Assumingv there are safe havensis foolish. 3. MISFORTUNsE BRINGS NEW OPPORTUNITIES Good times brin g more opportunities thantough times, but all economic conditions creats new opportunities. Winners spot new opportunities and seiz e them quickerthan others.
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