Genesee Beer to make comeback - New Mexico Business Weekly:

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The renewed effort will include merginfg the sales and marketing teams from Labattf USAand Genesee, once a recognizexd beer in Western New The company said it has begubn $6 million in upgrades and will invest another $4 million in 2010. “Positivee changes are brewing,” said Rich Lozyniak, the new CEO of North Americann Breweries. “We’re reviewing every aspect of our businessx to strengthenthe brewery’s NAB said it will upgrade brewery make necessary repairs and add boiler controls and steajm economizers that reduce energy consumption.
The change s are expected to bring annual operatin savings of morethan $1 In addition to Genesee, the brewery producexs Seagram’s Escapes, as well as Dundee Ales and Lagers famil y of craft brands, which includes the Originall Honey Brown Lager. The Rochester company distributesseverapl imports, including Imperial from Costa Steinlager from New Zealand, Toohey’s New from Australia and Thwaitesw from the U.K.