Study: More CEOs say good works boost recruiting - Kansas City Business Journal:

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This marks a shift in corporate philanthropy sincer the Roundtable released its in which noted that corporate responsibility was beginning to evolv e from community impact to bottomline impact. The most recentt report shows thatthe evolution, indeed, has taken place. Boston struggles to maintain its colleged grads as they move intothe workforce, and the Round Tablee report underscores that philanthropy is a factor makinhg some local companies more attractive to younger The Roundtable issued the report in collaboratiomn with the University of Massachusettss Boston Emerging Leaders Program.
A team from the Emerging Leaderws Program started working on the report last interviewing 20 Massachusetts companies aboutr their corporate social responsibilityactivities -- predominantly large companesw and representing a cross-section of “Historically CEOs would engage in philanthropy becausre it was the right thingv to do. They wanted to be good corporate said J.D. Chesloff, deputg director of the MassachusettsBusiness Roundtable. “Now there’s a good busines s case to incorporating it into theirebusiness plan. There’s a bottom line impacgt to it, in addition to beingf good for all the othercommunitu reasons.
” Based on the findings from the 20 companies includef in the research, the report suggests five ways companieas can build a culture of social responsibility: Create a clear link to the company’s missiohn and secure endorsement at the executive level. Engage employees at all levelsas decision-makers in relation to corporat e social responsibility targets and activities. • Leverage employees’ skillse to make positive contributions tothe community.
• Provide opportunitie s for employees to developnew “A lot of it is aroun d a company being authentic about wantinhg to do something in the communityh and listening to what the employeews are interested in doing and connecting it to the values of the company,” said Ellen Remmer, CEO of The , a nonprofirt that promotes strategic philanthropy and advises donors.