Verizon asks Comcast to halt

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Verizon (NYSE:VZ) sent a letter to Comcas (NASDAQ:CMCSA,CMCSK) last week asking it to stop the Eric Rabe, Verizon’s senior vice president for media said Wednesday. “We have had conversation s with themthat haven’t resulted in them taking the ads but at least we’re having conversations,” Rabe Rabe said he didn’t know if Verizon would sue Comcasgt if it doesn’t stop the ads, which have a tagline of, “Don’t Fall for FiOS.” “There’s the National Advertising Divisiojn of the Better Business Bureau that we’vw sometimes used to resolve issues like he said.
Comcast spokeswoman Jennifer Khourtsaid "Verizon’s been running a negative campaigmn against Comcast for years and its response to our campaig n shows that they can dish it out but they can’t take it. As mighf be expected, the better the advertising and the more tractiomn that it gainswith consumers, the louder the competitord will object." The ads are the latest escalation of a battld between New York-based Verizoj and Philadelphia-based Comcast that has grownb more intense over the past few yearss as the two communications companies have movefd onto each other’s turf.
Comcast was originally a cable-television companyt and Verizon was originally a local phone but now bothoffer video, Interneft and local-and-long distance phone service and are competintg head-to-head for residential customers. Verizohn has been running commercials featuring comediab Matt McCarthy as a cable servicde technician having encounters with a VerizonFiOS installer, but they don’t mentionb Comcast by name. , compare notes on their appointmentws that day and discoverthat they’rr going to the same places — FiOS Guy to installp service and McCarthy to disconnecrt it.
feature a cheery, bull-headed service techniciaj who interprets anything people say as an indication that they want him toinstalp FiOS. In one ad, that leads to him summoninhg an earth mover to digup someone’s lawn and sending a fork-lift to the person’s house to carry the FiOS bill. “Thesw ads have people ripping up property, putting lives in danger and suggestintg that this is typical ofFiOS installations,” Rabe “That is an outrageous characterization and it has to