Rosetta Stone sues Google for trademark infringement - Washington Business Journal:

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The Arlington-based language learning company said in announcing its legakl action that a June 2009 policy changde by Google that would allow advertisersz in its Adword advertising program to use trademarj terms in ad text even if they do not own the trademar or have explicit approval from the owner to use it is behinethe suit. “Google’s search engine is helping third parties mislead consumers and misappropriat e Rosetta Stone trademarks by using themas ‘keyword’ triggerw for paid advertisements and by using them within the text or titlr of paid advertisements,” said Rosetta Stone’s generalo counsel Michael Wu.
“Google and its advertisersz benefit financially from and trade off the goodwillk and reputation of Rosetta Stone without incurrinfg the substantial expense that Rosetta Stone has incurred in buildiny upits popularity, name recognition, and brands loyalty,” Wu said. Rosetta Stone RST) said it is is seekingf injunctive relief to preventGoogle GOOG) from selling the Rosetta Stone trademark or other terms confusingly similar for use in Google’ds Adwords advertising program. The case was filedf in the U.S. District Court for the Easternb Districtof Virginia.