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Terms of the deal were not disclosed. Admira analyzezs demographic data on viewers to generatse more targeted TV ads and also adds automatioh to thebuying process. The two companiesw tested the system, usinvg Admira with the NBC Local Media group in Marcj to buy and sell local televisio n ads inLos Angeles. "Our initial test of the systemnin L.A. is off to a great Admira provides us with the potential to help attract an entirely new segment of advertisers to thelocal marketplace, particularl small and midsize businesses that might not otherwise be able to buy local television station advertising, which is a huge leap Frank Comerford, president of platforkm development and commercial operations for NBC Local said in a statement.
The full partnershipo is set to begin in the The two giants are more known through theier linkthrough MSNBC.
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