judonebolayb1394.blogspot.com
The 2008 Eastern Conference championPittsburgh , howevedr improved from 20th to No. 8 on the 2008 Team Brane Index. “Pittsburgh fans get it – they know what makesd a great sportsteam brand,” Len Perna, presidengt and CEO of Turnkey said in a statement. “Thse Steelers finished No. 1 overall in 2007, and actuall y indexed higher in 2008, but were passedr by the Packersand ,” said Fans rated 122 teams on 21 distincy factors, including how fans perceive entertainmeny value, how well they like the perceptions of ownership, and the team's commitmen t to winning.
The study also tested each team on 36 brand Pittsburgh fansrated “hard-working” as the most importanty attribute for a local sports team. The Penguins ranked most hard-workingg in Pittsburgh, according to A separate part of the studyy askedfor fans' perceptions of team sponsors. The 2008 Sponsoe Loyalty Index foundthat Pittsburgh-area fans care who is sponsorinv the Steelers and Penguins. “Both team brands rankede in the top 20 of all 122team – they both deliver for their sponsors,” said Heinz was designated the "most-admired sponsor" in Pittsburgh. tied for seconrd and was the most admired ofthe non-nationa sponsors.
The study tracked consumer opinions on more than 150 regional and national companies thatsponsofr NFL, NBA, and MLB teams. Fans rated the as the "most-admirexd league" in Pittsburgh. The team with the largesf out-of-market following is the , the surveyy found. Haddonfield, N.J.-based Turnkey provides market researchy to sponsorsand properties. A more complete listintg of the survey resultss can be found inthe , a sister publication to the Pittsburgh Business Times.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment