Nestl Purina to All-Stars: Play ball - Silicon Valley / San Jose Business Journal:

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Giant images of a dog and cat, with the tagline “play ball,” appear on the 96-foot by 160-foot wrap that stretchexs across the north face of thetoweer building, at 1 Checkerboard Square, near Ninthh Street and Chouteau Avenue in downtown St. Five vertical panels of the mesh which allows office occupants to see throughthe signage, coversx the top eight floors of the 15-story tower’ss north face. The signage is expected to be The petproduct company’s internal CheckMark, came up with the creative desigmn and copy. International outdoor marketingfirm , baserd in the United Kingdom, did the production. The project was undedr 30 days from startto finish.
The building’ s high visibility from downtown and BuschStadium “makesx a great canvas for this kind of company spokesman Keith Schopp told the Businesa Journal in a statement. St. Louis is a baseballo town and Purina's been here for well over a so this is a way to demonstrated our support of the game and let fans and visitor s know what Purina is doingto Nestlé Purina PetCare, a global manufacturer of pet is part of Swiss-based , the world'sw largest food company. St. Louis sign meanwhile, are creating banners touting the All-Stadr game.